Case study·Amazon listing + social campaign·Spec work

One Amazon listing in. A full-funnel campaign out.

The Wilson 75 Ball Hopper is a real product with a live Amazon listing and five plain catalog photos. In one production day those five photos became the whole funnel: a hyper-motion hero spot, a vertical cut, three creator-style ads — each selling the one feature buyers actually praise in reviews — and a six-image storefront set.

13s spotHyper motion · 16:9
11 assets
hero film, vertical cut, 3 creator ads, 6 storefront statics
1 day
from listing link to campaign-ready delivery
3 creators
distinct AI talent, one per customer-loved feature
5 photos
the entire input — the listing's own catalog shots
The vertical set

Three features. Three creators. One product truth.

Review mining surfaced what buyers actually praise: the no-bend pickup, the handles-into-legs conversion, and steel that survives years in a trunk. Each creator ad sells exactly one of those — and every frame is checked against the listing photos so the wire geometry never drifts.

Cutdown
Hero cut · 9:16
The spot, reframed for Reels and TikTok — no reshoot
AI UGC
Feature · no-bend pickup
"75 balls, zero bending" — the back-saver buyers rave about
AI UGC
Feature · 2-in-1 stand
The hidden hack — handles flip down into serving-height legs
AI UGC
Feature · built to last
A coach's five-year testimonial — rust-proof steel, no-spill lid
The storefront set

The same listing, before and after.

Left: the live listing as shoppers find it today — five plain catalog shots, no video. Right: the Everflo set dropped into the same gallery — the hero film leads, six feature statics carry the scroll. Click the thumbnails to browse each version.

Before · the live listing
wilson tennis ball hopper 75
Selected listing image — original catalog photo
WILSON 75 Tennis Ball Pick Up Hopper — Portable Ball Basket, Black
★★★★★3,412
CDN$ 4797
Add to CartBuy Now

Catalog photos only — no motion, no feature story, no reason to stop scrolling.

After · the Everflo set
wilson tennis ball hopper 75
Selected listing image — new feature static
WILSON 75 Tennis Ball Pick Up Hopper — Portable Ball Basket, Black
★★★★★3,412
CDN$ 4797
Add to CartBuy Now

Video-first gallery + one feature per frame — the listing sells before the shopper reads a bullet.

Storefront static: HOLDS 75 BALLS — hopper filled with tennis balls on a light court backdrop
Capacity
The headline number, front and center
Storefront static: JUST PRESS, NO BENDING — basket pressing over three balls with upward arrows
Pickup action
The mechanism, shown mid-scoop
Storefront static: 2-IN-1 DESIGN — carry mode converting to stand mode with a red arrow
Transformation
Carry mode → stand mode in one glance
Storefront static: BUILT TO OUTLAST SEASONS — dark technical callout diagram of the steel frame
Durability
Engineering callouts on a premium dark ground
Storefront static: comparison chart, Wilson 75 Hopper versus ball tube picker
Comparison
Vs. the tube picker shoppers actually consider
Storefront static: PRACTICE, SIMPLIFIED — hopper in stand mode courtside with a specs panel
Lifestyle + specs
On court at golden hour, specs at a glance
The pipeline

How it was made

  1. 01

    Lock the product from the listing

    The five catalog photos are the source of truth — approved untouched, then referenced by every generation so the wire basket, red badge and silver handle never get reinvented.

    Real listing photos · product lock
  2. 02

    Mine the reviews for the message

    Not what the spec sheet says — what buyers repeat: saved my back, turns into a stand, still going after five years. Those three lines became the three ads.

    Claude Fable 5 · review research
  3. 03

    Direct the hero, cut the vertical

    One brief becomes a 12-cut hyper-motion script — ball physics, speed ramps, a lock-off packshot — rendered with sound, then reframed to 9:16 without a second render.

    Higgsfield Marketing Studio · Hyper Motion + Reframe
  4. 04

    Fan out creators and storefront

    Three creator ads with distinct AI talent — player, hacker, coach — plus six A+ statics in one design system, every asset generated against the locked product photos.

    Marketing Studio UGC · Nano Banana Pro
The 2-in-1 storefront static: the product transformation that anchors the campaign
The 2-in-1 story · the feature the whole campaign turns on

“E-commerce work lives or dies on product truth. The rule on this one: the hopper is never reinvented — every video frame and every static gets checked against the listing photos, and anything where the wire geometry drifts gets killed. What ships is the product a buyer actually receives.”

Founder, Everflo · 10+ years in motion design
Spec work. The Wilson 75 Ball Hopper is a real product; this campaign was self-initiated to demonstrate the pipeline on a live Amazon listing. Not commissioned by or affiliated with Wilson Sporting Goods.
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