Case study·Product hero + full campaign·Spec work

One can. One evening. A whole campaign.

SOLA is a sparkling water brand we invented to prove a point: lock the packaging once, and a single evening of AI production yields the hero spot, the flavor line, and a platform-native social set — every asset carrying the same can, the same light, the same brand.

15s spotHyper motion · 16:9
Video frame: crown splash detonates toward the lens00:01
Video frame: yuzu and ginger tumble weightlessly00:02
Video frame: macro condensation on the can surface00:05
Video frame: splash ring erupts around the can mid-flight00:08
Video frame: final hero packshot on deep teal00:13
1 evening
from approved packshot to campaign-ready asset set
12 cuts
scripted and rendered from a single directed brief
8 assets
hero film, flavor line, packshots, and social set
3 flavors
full packaging variants, generated in minutes
The product lock

Nothing moves until the can is right.

Six art-direction rounds settled the packaging — condensed wordmark, hand-drawn yuzu, fizz-dot accents, a proper nutrition panel on the back. This turnaround sheet then anchored every single generation that followed, so the label never drifts between assets.

SOLA packaging turnaround: front, three-quarter, and back views of the cream can on deep teal
Packaging turnaround v6 · the single source of truth for every asset below
The campaign matrix

Every format gets one job — not a stretched copy of the hero.

The 16:9 film sells the brand. Each companion asset is built native to its platform and carries exactly one product feature, so the campaign reads as a system, not a resize.

Three SOLA flavors side by side with splashes: yuzu + ginger, blood orange + rosemary, cucumber + lime
Flavor lineup hero · web & retail · feature: the range
SOLA blood orange + rosemary variant — coral can packshot
Flavor variant · coral
Blood orange + rosemary — same design system, new SKU in minutes
SOLA cucumber + lime variant — sage green can packshot
Flavor variant · sage
Cucumber + lime — the "10 variations" upsell, made visible
Instagram post: SOLA can plunging into sparkling ice water
Instagram 4:5 · organic
Feature: refreshment — the plunge shot for the feed
Instagram post: overhead flatlay of the can with fresh yuzu and ginger on teal linen
Instagram 4:5 · organic
Feature: real ingredients — yuzu and ginger, no fine print needed
Instagram post: hand lifting a chilled SOLA can at a golden-hour picnic
Instagram 4:5 · organic
Feature: anytime occasion — zero sugar, golden hour, no guilt
Final packshot frame from the hero film: SOLA can centered on deep teal
Hero film 16:9 · storefront
Feature: the brand — Bright. Crisp. Alive.
The pipeline

How it was made

  1. 01

    Brand sheet first

    Palette, light, tagline, audience — a one-page brand system written before any generation. "Liquid gold on deep teal" is a decision, not an accident.

    Claude Fable 5 · brand + brief
  2. 02

    Lock the product

    Packaging designed and revised through six approval rounds — wordmark weight, label copy, nutrition panel — until the client signs off the turnaround. Every later asset references it.

    Nano Banana Pro · turnaround v1–v6
  3. 03

    One-shot the hero

    One directed brief in, a 12-cut hyper-motion TVC script out — splash physics, speed ramps, label-legibility rules, sound design — rendered as a single 15s spot with audio.

    Higgsfield Marketing Studio · Hyper Motion
  4. 04

    Fan out the campaign

    With the can locked, the flavor line and the social set are minutes each — every image generated against the approved packshot, every format given a single feature to sell.

    Nano Banana Pro · campaign matrix
Hero film final frame: the SOLA can locked off on a cream plinth against deep teal
Final lockoff · the frame the whole campaign resolves to

“The craft moved upstream. I spent the evening the way a creative director spends a quarter: writing the brand, art-directing the packaging through six rounds, and refusing every take where the label drifted. The AI rendered it. The taste — what got approved, what got killed — is the deliverable.”

Founder, Everflo · 10+ years in motion design
Spec work. SOLA is a fictional brand created to demonstrate the pipeline — so you can picture your own product in its place. No affiliation with any beverage company.
Your product, this campaign

One product photo in. A full campaign out.

Hero film, flavor or colorway variants, and a platform-native social set — directed by a motion designer, delivered in days. Send one product and we'll start with a free sample clip.

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